Research on the Impact of Perceived Interaction on User Stickiness in the Context of Tiktok E-commerce Live Broadcast -- The Mediating Role Based on Emotional Attachment

COVID-19 has been recurrent for the last three years, competition in e-commerce live broadcast market of ‘more, faster, better and more economical’ is becoming increasingly fierce. The Tiktok app as a typical platform that urgently needs to improve user stickiness stabilize traffic. Based on survey users, this paper explores influencing factors broad-cast according CAC theory, uses SPSS software test obtained data. Studies have shown perceived interaction positively affects emotional attachment, attachment stickiness, can be divided into control, connectedness, responsiveness, entertainment, identity affection. research conclusions, reasonable suggestions are put forward platform.